How Much Does AdSense Pay? Earnings per 1,000 Views, RPM by Niche and How to Calculate Yours

Short answer: most websites earn about $1 to $15 per 1,000 page views from AdSense. That number is called page RPM. Where you land depends mostly on your niche and on which countries your visitors come from: a finance blog with US readers can pass $14, while a news or entertainment site with mostly non-US traffic may earn well under $1. Plug in your own traffic in our free AdSense revenue calculator to get a low, typical and high estimate.

Your earnings come down to two numbers: how many page views you get, and how much you earn per 1,000 of them.

Earnings = page views ÷ 1,000 × page RPM

Page RPM = earnings ÷ page views × 1,000
         = page CTR × CPC × 1,000   (the click-based view)

A tech blog gets 50,000 page views a month, mostly from the US. With a page CTR of 1% and a CPC of $0.70:

Clicks   = 50,000 × 1%     = 500
Earnings = 500 × $0.70     = $350 per month
Page RPM = $350 ÷ 50,000 × 1,000 = $7.00

Since 2024, AdSense pays websites mainly per ad impression instead of per click, so clicks matter less than they used to. Page RPM still works the same way, which is why it is the number to track.

Publishers keep about 68% of what advertisers pay for ads on their pages; Google keeps the rest. The CPC and RPM in your reports are already your share.

These are the rough starting points our calculator uses, not official Google numbers (Google does not publish them). Real sites can be well above or below them.

Advertisers pay more to reach readers who are about to spend money, and more in countries where people spend more. That is why a loan or insurance article read in the US can earn ten times what a celebrity news article read elsewhere earns.

Monthly page views needed for each income goal (and the daily average in brackets):

So with an average RPM of $5, $100 a month takes about 20,000 page views, and $1,000 a month about 200,000. To try your own numbers, open the AdSense Earnings Calculator, choose your niche and audience, and change the page views.

1. Write for high-value questions in your niche: comparisons, "best X for Y", costs and how-tos that people read before buying.
2. Grow traffic from Tier 1 countries, for example with English content about topics popular in the US, UK and Canada.
3. Place ads where they are seen: one ad after the intro and one in the middle of long articles usually beats many ads in sidebars.
4. Keep pages fast, and test Auto ads against a few manual placements for a month each.
5. Get more pages per visit with related posts and internal links: every extra page view earns again.
6. Never click your own ads or ask others to. It is the quickest way to lose the account.

• Payment threshold: $100 (or the local equivalent). Earnings carry over month to month until you reach it.
• Payment date: earnings are finalized early in the following month and paid between the 21st and 26th.
• Address PIN: when you reach $10, Google mails a PIN to your address, which you must enter before you can be paid.
• Payment method: usually a bank transfer, set up in Payments in your AdSense account, along with your tax information.

No. Only the site's owner can see its real AdSense earnings. Any "AdSense earning checker" for other websites can only estimate: it guesses the traffic and multiplies it by a typical RPM, which is the same thing our calculator does with numbers you enter. Treat such numbers as rough guesses.

Our free AdSense Earnings Calculator:

• Takes your daily or monthly page views
• Fills in typical CTR and CPC for 8 niches and 3 audience tiers, which you can replace with your real numbers
• Shows page RPM and low, typical and high earnings per day, month and year
• Calculates in your browser; the optional AI tips send your niche and numbers to our AI for suggestions

Earning from YouTube instead? YouTube pays differently from AdSense on websites, so use our Shorts and TikTok Earnings Calculator.

Usually $1 to $15 per 1,000 page views, depending on niche and visitor countries. Many general blogs with mixed traffic land around $2 to $5.

Commonly from a few cents to over a dollar. Clicks from finance or insurance pages in the US can pay a few dollars; clicks from entertainment pages or lower-income countries often pay under $0.10.

1,000 visitors a day viewing about 1.5 pages each is roughly 45,000 page views a month. At a $5 RPM that is about $225 a month; at $2 about $90; at $10 about $450.

Both show in your reports, but since 2024 AdSense pays websites mainly per impression. That is why page RPM is the best number to track.

Divide 100 by your monthly earnings. A site earning $25 a month is paid every four months; one earning $100 or more is paid every month.